As if by magic the prophecy in the last post comes true. I care no longer for the missed opportunities from last week, now we’re playing The Inbetweeners Movie!
Reading previous posts I can see I do rather swing from joy to despair, sometimes within a few minutes. This is quite normal for independent exhibitors, who try to build a business on the shifting sands of public taste.
What’s ironic about the great business we’re doing with Inbetweeners is how it makes a mockery of my usual schtick, namely how we can’t take money with films aimed primarily at a teenage market.
Maybe the film is so huge we’re simply getting our correct proportion or maybe the buses stopped running and all their cars were stolen.
Whilst it’s nice to see you all, where the bloody hell have you been? What is it about this one that has made you come to us? All the stuff aimed at you I’ve played in the last ten years has fallen flat on its face.
Where were you for The Expendables or The Hangover or Chalet Girl or even Social Network? Did you go somewhere else or simply not go at all? I know that’s not true because everyone else was busy with those films.
I’m not your occasional mistress you know, I expect to see you more often from now on.
Perhaps this is the classic exception that proves the rule thing. Not that I understand what the hell that phrase means.
No-one saw this level of business coming, if they say they did, they’re lying. Everyone thought it would do very nicely thank you very much, not turn into the most successful independent British film of all time in five days.
I don’t actually think it’s going to change things for us at all. It’s just a weird blip, probably.
The blipest thing about it is someone made a mainstream British film that people actually want to see. Which is a whole other debate of course.
However, dipping my toe in the water, I would point out that it’s a film populated by most of us, it isn’t about listless Hoodies wandering around followed by shaky cam, it isn’t full of smug Richard Curtis types or set in a stately home. Just throwing it out there.
Although I don’t mind the smug Richard Curtis types because they take money. Don’t judge me, I have mouths to feed.
It also seems like it might have some legs. Films that skew (as we doctors say) towards the teen market tend to run out of steam very quickly, Twilight films for instance are pretty much dead for us by Monday, having exhausted all the teenage girls in the area. Not the best way of putting it I know.
Here we are nearly a week in and it’s still filling up. One more weekend I reckon and it’ll be done.
We’ll see, but I won’t care because equilibrium and my cockeyed view of how things are will be restored by the appearance of Jane Eyre and more importantly Judi Dench on Sept 9th.
That’s set in a stately home isn’t it? OK, I don’t mind those either.