I know, I know. Let’s crank this up again..
A strange year one way and another, started off better than any year has ever started, then took a steep nosedive. A slow period of recovery and then a stonking finish.
Because we’ve such a discerning audience, yes I mean you, January to March is always the best period of the year for us as all the award baiting stuff is released.
The football and Olympics did us no favours at all, not necessarily because audiences didn’t want to go to the pictures, but because the distributors abandoned us. Not one of them had the balls to release a decent film, instead using the time to dump their rubbish films on us.
Therefore no one in the cinemas and pretty much a self fulfilling prophecy all round. We even had two films open on a Monday in August to avoid the final Olympic weekend, which is bordering on insanity.
This means we’re supposed to survive on scraps but still be here warm, welcoming and paying through the nose when the perceived better date arrives to release films, and all of them at the same time. Everyone of them expecting all performances.
By that I mean no other film is allowed to play in that screen. Something that really is going to have to change if distribs continue to bunch films around certain dates like bees around a honeypot.
Particularly for sites like mine where we only have three screens.
Does it sound like I’m complaining? I am a wee bit I suppose, but in reality we’ve had a very good year. If the middle bit hadn’t let us down it would have broken every record going.
There’s no pleasing some people is there?
The end of the year has risen again to record breaking heights, mainly due of course, to Mr Bond. The live streaming of opera, ballet and theatre goes from strength to strength.
3D took a hammering. Audiences really do seem fed up with it.
Next post, up soon, I will detail our top ten films of 2012. Which you can be sure will not look anything like national chart.