The old girl is undergoing a facelift.

Work is well underway, colours picked out and the new seats are apparently in a container on their way through the Suez canal. Given how it looks, it seems impossible that screen one will be finished around October half term, but hopefully it will.

The Facebook page is proving very popular and gives a nice timeline of the work so far, it’s also a chance for people to interact and give their opinions about what’s going on.

Pile of Seats!

First to come up were the seats. My boy Joe and his mates toiled all night and did a great job, while I slept soundly in my bed. It’s good to be the king.

Notice just how Coca Cola stained the carpet had become, and this was only cleaned about six weeks before we started. The new seats have cup holders which should reduce that problem.

Screen comes down.

Then it was time for Powell & Co to pop in and take the screen and frame down. I would have done it, but would have probably killed myself and everybody else in the room. The speakers have gone into storage to avoid putting a foot through them.

All the timber surrounding the stage is out.

Old stage area now almost gone.

Screen and staging gone, floor coming out.

Cleared and ready to take up the floor.

Joists revealed. Weird.

Looking house right.

Taking the screen and stage out revealed the old colour scheme from when I was a kid and it was all one big (ish) cinema.

Sadly I have no pictures of the single screen auditorium. We will be on the hunt for them next year as we prepare for the 2016 centenary celebrations.

Echoes of versions past.

With floor right out, many of the original features were revealed. Remember the screen was on the wall to the right of the picture in the single screen days.
I posted this annotated picture on our Facebook page.

Joanna repository.

This is a close up of the well where the piano went during the silent days, which has been hidden under the floor for 35 years.

Extra wallage.

We’e had problems since the advent of turbo nutter six channel digital sound with breakthrough between screen one and two, which is actually the old balcony.

This new, incredibly dense (and expensive!) second wall between the theatres will eliminate most of those problems. I hope.

Door.

So the old entrance to screen one is now blocked by the extra wall. As part of the larger plan a new corridor will serve all the screens and the toilets, the new door into screen one off the existing corridor is the start of that process.

Scissor brothers.

The soundproof wall is now finished and the chaps make good the last remaining gap. This is the boxed in area that will house the new curtain and masking tracks.

At last.

Now the new, all stepped, groovy floor is finally going in. You can see that the back row will be quite a bit higher than before from the outline of the old one!

Meanwhile, outside…

.

Redecorating and new roof tiles on the turret.  Also awaiting a replacement for the gnarled and rotten old flag pole.

Sunday 12th October sees the closure of screen three and the work on the new air conditioning begins.

So far so good, and by the first week in November we will have two refurbished screens out of three.

Good job I’ve got a full head of hair, For the moment.

New Ground Floor Layout. Subject to tweaking of course.

The sharp eyed among you will have noticed we submitted a planning application to Wealden District Council which has now been granted and after Easter 2014 we can start our big refurbishment.

There are two main objectives, the first being an overall refit, decor, seats, carpet, that sort of thing. It’s been a twelve years since we did any significant work and whilst still lovely, the place needs a refresh. When we are done the old girl will be even more gorgeous.

The second and radical part of the plan is a completely resigned  foyer and new entrance corridor to the theaters.

If you’re a regular customer you will know the foyer layout is not favourite. As soon as it gets busy, nothing moves and there’s no space to buy drinks and generally hang around. It’s intimate to say the least.

The kiosk is also outdated and a wee bit gnarly if I’m honest. The bar sales part is rather apologetic and not especially appealing, so Sean Albuquerque of ABQ Studio architects has come up with a plan so cunning etc.

In very simple terms we are going to remove the old, rarely used box office and make that the way up from the front door into the foyer. The old kiosk will be removed and a new entrance to the theatres will appear there, turning left into a new extension housing a wider corridor along the north side of the building. All the theatres and the toilets will be accessed from this new extension.

Foot traffic will no longer need to go through the centre of the foyer, meaning we can build a big sexy new bar along the back of the foyer with room to linger. I also plan to improve some of  the acoustics in the theatres.

It’s all very exciting and once I get the costs locked down, I can go and do the dance of the seven veils in front of the financiers. It’s not going to be cheap, seats alone are over £100 each, but by next summer we should be in great shape to meet the demands of modern audiences for both film and the increasingly important live events.

We’ve also been working hard on the new membership scheme that is going to be rather fab and a massive new design of the website. No wonder there’s been no time to blog properly, this isn’t as easy as it looks you know.

Keep checking back or better still subscribe for updates to the madness, stress, tears and triumph that is going to be 2014.

Oooh look, I’m on film!

As of April 2013 75% of the world’s cinemas have converted to digital and at the speed it’s going I would imagine that number has already increased considerably. I saw some figures at the recent Digital Cinema Conference that indicate the UK was sitting at 91% digital as long ago as January.

Any cinemas sitting on the fence, and incredibly there are still one or two, are going to have to pull their finger out. Almost certainly by the end of 2013 most of the major distributors will have made the decision to drop 35mm film imminently or have done so already.

A cinema without digital projection by the end of this year is doomed. Fortunately we went completely digital three years ago, one of the first multi screen independants to do so.

Three years is not long at all, but 35mm feels like a lifetime ago. The prospect of going back to film would be horrific. If it was discovered that digital projectors were ticking time bombs that could destroy the high street at any moment and all film projectors had to be restored, I would give serious consideration to changing my career. Something that would be less traumatic, say like cutting old ladies toe nails in the local retirement home.

Not having to lump the heavy transit cases up and down the stairs alone is a cause for rejoicing along with the other physical requirements which make every performance a potential hazard.

Perhaps I overstate the last point, but the fact I can run all three screens without leaving my office chair is perfect for a lazy git such as myself. I can even run the show from my iPhone should I so desire. Truly the future is now.

Inevitably though, the Luddites and nostalgia fans have already come out of the woodwork. I must admit to being rather surprised at just how quickly.

Already some cinemas are promoting 35mm screenings as if they are both special and superior. They pick themselves up a scratchy old join riddled print of say, Silent Running, and promote it as cause for celebration.

A celebration of all that is good about cinema. To paraphrase Adam Buxton, nonsense! nonsense! nonsense!

Everytime I sit and watch a film in my cinema I’m still staggered at how bright and sharp the picture is. How it doesn’t have marks on it and it doesn’t jump up and down. The framing remains constant and it doesn’t change colour every twenty minutes.

Film looks fantastic, when all the elements are right. When the laboratory work is spot on, which it rarely was in the last few years. When a popcorn monkey let loose in the projection box hadn’t inadvertently used the print as a stair carpet.  When the lamp was correctly lined up, the portholes and lenses were clean and the intermittent shaft wasn’t bent out of shape and the sprocket teeth not worn down to a nub.

Am I getting a bit technical? Sorry.

The point is that it’s very difficult for cinemas to sod up digital. Which is why it’s perfect for multiplexes, where often no one ever bothers looking out of the porthole to check the picture is actually on the screen let alone in focus or framed correctly.

It makes the customers experience far more consistently good. Which is the most important thing, not how much you like mucking about with strips of plastic.

Where has this affectation about 35mm come from? It feels pretentious and ill informed. 35mm projection is not better than digital projection, you may prefer it, but it’s not better, and the benefits far outweigh the perceived losses. I’m not even sure what we have lost, can someone explain?

There will always be a nostalgia for film, because it’s in the past. Like rationing and ricketts.

But don’t you dare suggest my cinema is inferior because I merely show films digitally.

I bet you probably paid £50 for an HDMI lead too.

Here it is then, our top ten of the year. No surprises what captured the number one spot, but the rest of it is a bit out of kilter with the world of multiplex that dominates the national chart.

1. Skyfall
We always punch above our weight with a Bond picture but this exceeded everyone’s expectations. The secret was simple, it was a cracking film.

2. The Best Exotic Marigold Hotel
This is where we start to veer off the national course. A film aimed so accurately at us it was never going to miss.

3. War Horse
The clue here is horse. Being a huge West End hit helped enormously, Spielberg was actually the least of it. Too much for me I’m afraid.

4. The Artist
Well done everybody, tremendous heartwarming fun. Everything about this film has been said.

5. Salmon Fishing in the Yemen
Huge hit for this gentle comedy that did better in Uckfield than almost everywhere else.

6. Ice Age 4
There seems to be no way of making these films not take money. Not even making rubbish ones.

 7. The Iron Lady
Let’s face it, around here this was always going to be in the top ten.

8. The Hobbit
Still playing, so probably would climb higher given the chance.

9. The Woman in Black
Slight surprise to see this here, but it performed well and scared the hell out of the teenagers.

10. The Dark Knight Rises
Just scraped in, Nolan’s great big noisy conclusion to his Batman trilogy.

Only two films in this list, Skyfall and Dark Knight Rises made the national top ten for the year. No Avengers you may notice, quite telling indeed.

The Wooden Spoon:

Fast Girls
Lowest first week gross of the year, what was I thinking?

So, thanks everyone for making 2012 a very good year indeed. Hopefully 2013 can keep the momentum going.

It’s possible..

Kev

I know, I know. Let’s crank this up again..

A strange year one way and another, started off better than any year has ever started, then took a steep nosedive. A slow period of recovery and then a stonking finish.

Because we’ve such a discerning audience, yes I mean you, January to March is always the best period of the year for us as all the award baiting stuff is released.

The football and Olympics did us no favours at all, not necessarily because audiences didn’t want to go to the pictures, but because the distributors abandoned us. Not one of them had the balls to release a decent film, instead using the time to dump their rubbish films on us.

Therefore no one in the cinemas and pretty much a self fulfilling prophecy all round. We even had two films open on a Monday in August to avoid the final Olympic weekend, which is bordering on insanity.

This means we’re supposed to survive on scraps but still be here warm, welcoming and paying through the nose when the perceived better date arrives to release films, and all of them at the same time. Everyone of them expecting all performances.

By that I mean no other film is allowed to play in that screen. Something that really is going to have to change if distribs continue to bunch films around certain dates like bees around a honeypot.

Particularly for sites like mine where we only have three screens.

Does it sound like I’m complaining? I am a wee bit I suppose, but in reality we’ve had a very good year. If the middle bit hadn’t let us down it would have broken every record going.

There’s no pleasing some people is there?

The end of the year has risen again to record breaking heights, mainly due of course, to Mr Bond. The live streaming of opera, ballet and theatre goes from strength to strength.

3D took a hammering. Audiences really do seem fed up with it.

Next post, up soon, I will detail our top ten films of 2012. Which you can be sure will not look anything like national chart.

No one could read anything into this picture. I hope.

Am I allowed to have a personal opinion? I’m in the business of selling films to the public, yes, but I’m also a passionate film buff.

Seriously, nobody loves movies more than me.

I was recently hauled over the coals by The Very Large Corporation of The World for proffering a rather mild opinion online about one of their films.

The argument being that we are partnering to sell this film and I should in no way say anything negative regarding the “product”.

Should I continue to do so, then our business relationship would be under review.

Now the VLCOTW has a big stick to beat me with. Not least hampering my ability to put food on the table for my children. So at this point discretion was the better part of valour.

It was put to me that it would not be very nice if the VLCOTW posted comments about my cinema being a flea pit.

Not quite the same thing. At no point have I ever bad mouthed the VLCOTW itself, I would never ever do that. Apart from anything else that would be very rude, and I like to think of myself as a polite man. I have also, until now, never had reason.

The world, his ex wife and his new girlfriend have posted opinions about the film in question and I can’t imagine my pointless moan affected the 40 Zillion pounds the picture took globally.

I also make sure never to post opinions like this on official channels such as the website or the Picture House facebook page etc.

Of course I accept that me and my cinema are inextricably linked, so my personal opinion counts.

In fact I would argue precisely for that reason, trying to sanitise my online presence can only harm sales. I like to think people trust my judgement and my passion so when I take the time and trouble to point out an exceptional film it has real impact.

But everyone knows most films are not truly exceptional and bland press junket style pronouncements mean nothing. My patrons are not stupid, they make up their own mind about what they want to see and it’s only in rare instances I may be able to sway them.

Like when something is truly exceptional but they may have not considered seeing it because it’s a musical about a hush puppy salesman from Penge.

The rest of the time the spangly trailer and a persons natural predilection to that type of film is probably enough. My stupid offhand comments on my personal Facebook or Twitter page aren’t going to make any difference.

I have spent a lifetime working hard for the film business and specifically for individual films, so to paint me as a fly in the corporate ointment rather hurts.

So, proper juicy opinions, which is all they are, yours will certainly vary, OR bland pronouncements?

(If, as a result of this post I am bundled in the back of a large black car and not heard of again, tell my wife and children I love them. Also please ensure who ever takes over the cinema never books an Adam Sandler or Steve Carell film. Arse, I did it again…)

Here is the tracklisting for last nights radio show. Any comments or suggestions gratefully received. You can tune in every Monday 9pm – 11pm on Uckfield FM either online or if you are local on 105FM.

I have to say I’m really enjoying doing the show.

Mayor of Simpleton – XTC
Tosta Mista – Hooded Fang
Lines – Lucy Rose
Dust it Off – The Do
Peaches en Regalia – Frank Zappa
Everybody Got – Ivor Cutler
Oberhofer – Away From You
Don’t Stare at the Sun – Richard Hawley
Promenade Sentimentale (Diva) – Vladimir Cosma
Cest Le Vent Betty – Gabriel Yared
Jesusland – Ben Folds
Emmy Lou – First aid Kit
Third Floor Hallway – Jon Brion
Rain Dogs – Tom Waits
The Conversation – David Shire
The Lives of Others – Gabriel Yared
Starman – David Bowie
I’m Shakin’ – Jack White
Winter – The Rolling Stones
Great Expectations – Elbow
Lah De Dah – Jake Thackary
Just Like Heaven – The Cure
Swinging Safari – Bert Kaempfert

So here we are half way through the year, and with typical exhibitors optimism I can’t see us having another half like it for some time, it’s been quite spectacular.

Candidly, admissions are up 15% on 2011 which I didn’t think was going to be possible after Her Majesty The Colin of Firth gave us such an enormous start to last year.

As much as I’d like to think it’s because I’m the smartest cinema owner on the planet, it’s mainly down to the right films at the right time. Rarely has there been a run of films so perfect for Uckfield, it’s akin to those times the planets line up once every three hundred years.

To give it some perspective, here is our top ten so far this year, with the national position in brackets. Bear in mind The Avengers is number one by an enormous margin, over double the number two picture of the year.

1. The Best Exotic Marigold Hotel (6)
2. War Horse (7)
3. The Artist (15)
4. Salmon Fishing in the Yemen (24)
5. The Iron Lady (16)
6. The Pirates! in An Adventure with Scientists (10)
7. Woman in Black (4)
8. The Muppets (8)
9. The Avengers (1)
10. The Hunger Games (2)

With such a strong line up of films so right up our street it would have been quite difficult not to have a great six months.

There have been low points inevitably. The wooden spoon for worst performing film is Fast Girls and the glum Robert Pattinson fest Bel Ami not much better. They did so badly they made John Carter look like Avatar.

One of the great things about the cinema business is that you can be sure when things are bad, sooner or later they will turn around. Conversely, when things are good you just know the arse is going to fall out of it eventually. I suppose the secret is to enjoy it while it lasts.

The big advantage we have is constantly changing what we sell.

So, I can almost sense you asking, how is it going to be for the next six months? I’m cautiously optimistic we could have a record year as the upcoming product is pretty damn groovy.  Dark Knight, Brave etc for the summer hols.
Skyfall, the new Bond is going to be very strong of course. The end of the year sees the arrival of The Hobbit.

All those titles are the obvious ones, Uckfield will inevitably thrive on something we haven’t quite heard of yet. If anything the list above makes clear, it’s that.

The live presentations of opera, ballet and theatre continue to grow. The National Theatre Live sales are simply fantastic and The Met season for 2012/2013 is starting to sell in significant numbers.

And I am working on the refurb, honestly. I’m only one man!